"A Curious Tractor have produced an IMAGI-NATION{Embassy} that is ready to connect kids all over Australia. From design to build the crew at ACT have walked alongside AIME to create something collabrative and consitent with AIME values. Just increible to work with this crew."
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AIME is building a global alternative to Facebook called IMAGI-NATION. The {Embassy} is the physical representation of that and needs to be designed with imagination to bring people from inside and outside the margins together. This will be the first of 5 {Embassy)'s around the world so it needs to inspire whilst maintaining a modular approach to scale to different countries.
The AIME values of FREEDOM, BRAVE GOALS, NO SHAME, KINDNESS, FAILURE, HARD WORK & DISCIPLINE are core requirements for the {Embassy}.
The {Embassy} has to be an immersive experience, a reminder of an alternative to Facebook and a safe place for people to congregate and engage with each other. A space that encourages a sense of community and creativity, inspiring people to create new ideas for the benefit of the greater collective.
The {Embassy} will be built from repurposed materials, with a modular design, allowing for easy customization and scalability in different locations. The interior space will feature visual art, music, performance and multimedia installations, as well as a shop, office and stage. It also must be equipped with renewable energy sources and low-tech solutions to create power.
The {Embassy} will require ongoing stewardship and maintenance, so it must also be designed with sustainability in mind, with a zero-waste approach.
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A Curious Tractor set a 6 weeks sprint to work through engagement and brainstorming with AIME, attendance at a key AIME event and then build and test.
Weekly check-ins were set with A Curious Tractor building and then providing live updates. Collaboration was required to align the design of the outside with the interactive experience inside.
The key activation date was set for the Sunrise event in Sydney run by Blackbird VC. The team delivered the {Embassy} to specification on time for the event. Visitors to the {Embassy} got to explore and interact with the IMAGI-NATION technolgy as well as buy appareal from the pop-up shop.
{Embassy} was widely praised by event attendees and AIME organisers alike, as it provided a unique experience that enriched the event experience.
